About Us

Axcess Sports & Entertainment provides knowledgeable, unique and creative marketing media solutions to both to our current client base and future corporate partners.

Axcess Sports & Entertainment is a boutique marketing media company which uses its roster of sports and entertainment personalities to drive new business initiatives.   Our company’s combine years of professional involvement in the sports arena have enabled us to diversify into multiple areas of business.  From sports and entertainment to real estate, Axcess uses the necessary tools to get ahead in today’s business.

Our team provides a one-stop-shop of integrated marketing approaches including sports marketing, entertainment and media branding, viral marketing, events and more.  We have earned the reputation of being creative, flexible, budget-minded, and exceeding all our clients' expectations. Our belief is that each client is unique and should be treated that way.

 

Management Team

Michael HuyghueMichael Huyghue
Chairman

Michael Huyghue was twice named the "Forty Under 40" Top Sports Business Executives by the Sports Business Journal and is widely regarded as one of the more prominent figures in the sports world.  As the current Commissioner of the newly formed United Football League (UFL),  Michael adds to this great honor, 20 years of experience as a General Manager, League Executive, Player Agent, and Attorney for the National Football League, the NFL Players Association and at the Club Level.

Seeing a void in the professional sports marketing arena and having a vast understanding from the perspective of the player-athlete, as well as the team front officer, Michael formed Axcess Sports in 2001 and has served as President and Chairman since its inception.

A recognized leader in his field, Michael frequently lectures internationally on sports law, is a member of the Sports Lawyers Association and is a member of the Bar in New York, New Jersey and Michigan.

Michael earned his undergraduate degree from Cornell University, where he starred as a football and baseball player, and earned his law degree from the University of Michigan.  Michael and his wife Kimberly have two daughters: Kristen, Kathryn, and son Tyler. The Huyghue family lives in Ponte Vedra , Florida. In his leisure time, Michael enjoys reading, skiing, golf, tennis and travel.

 

Pierre D'AmoursPierre D'Amours
President

Pierre D’Amours, President of Axcess Sports & Entertainment, is responsible for leading and growing the company’s diverse portfolio of the boutique sports marketing consulting firm. His responsibilities include web-based initiatives, new business opportunities, agent interaction and real estate endeavors.

Pierre recently joined Axcess Sports & Entertainment after a successful tenure at WCI Communities, an award-winning luxury home builder.  Serving as the Marketing and Membership Director for Hammock Bay Golf & Country Club for two years, Pierre was vital in the planning and implementing of strategies that met and exceed the club’s sales goals.  As part of this position, Pierre also handled all sports marketing, branding, public relations and web-based initiatives for the community.

Prior to joining WCI, Pierre served as the National Sales and Operations Director for one of the largest importers and distributors of fashion accessories in North America.  Pierre managed the sales and operations on a day-to-day basis and oversaw all of the new business and marketing activities for the company.

Pierre was fortunate to have traveled the world early in his career working as a Sales Consultant for Norwegian Cruise Line. While working for the cruise company, Pierre’s duties included the creation, implementation and coordination of marketing strategies for multiple destinations.   As an expert in guest relations and customer service, Pierre developed numerous programs and processes to ensure client satisfaction and garnish further revenue for the company.

Pierre currently resides in Jacksonville, Florida with his wife Angie and two children.  In his free time, Pierre enjoys reading, golfing, boating and family time with the children.

 

Tara BeauchesneTara Beauchesne
Marketing Specialist

As Marketing Specialist, Tara Beauchesne is responsible for all Axcess marketing and advertising and leading new clients marketing activities.  Her responsibilities include cultivating strategic relationships, developing and implementing marketing plans for our clients as well as branding, market analysis, event marketing and internet activities.

With over 13 years experience in marketing, advertising, and communications, Tara most recently worked for WCI Communities, an award-winning luxury home builder in Bonita Springs, FL.  Serving as a Senior Marketing Manager, Tara was responsible for establishing a strong brand image for three communities through direct mail campaigns collateral, promotional materials and events.

Prior to WCI, Tara worked as a marketing manager for SBC Advertising in Columbus, Ohio.  Tara was responsible for expanding the strategic marketing programs, adding 20 new clients to the agency roster through successful new business campaigns and piloting and leading a female-focused focus group.

Earlier in her career, Tara joined Harcourt Online, the online division of Harcourt Publishing, Inc. and was enlisted to be in the Harcourt.com design team and as the content manager.  As the marketing and communications manager, Tara was responsible for communicating all technological updates out to 12,000 employees as well as developing new strategic partnerships.